Technologies
InterAct
Drive SMS marketing campaigns using InterAct! |
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InterAct is designed to hold conversations with customers using the SMS messaging channel. Based upon a knowledge base, it is highly configurable, making it ideal for PR and marketing campaigns. InterAct's capabilities are well suited to automatically responding to SMS messages and emails. |
Capabilities
InterAct is an 'engine' designed for integration into a system, and has
these capabilities:
All these comments apply to the capabilities of the present version.
It operates by reading an SMS message or email and then generating a reply, along with a
confidence level.
- The message is answered by having a set of
model answers to the most frequently asked questions, and choosing the most
appropriate.
- If required, it is easy to 'teach' the system about new topics, since the
specification language as to which answer to use is also natural language.
- If a query is about more than one question, then all the
questions are answered, not just one.
- By taking into consideration the 'mood' of the subscriber (pleased,
frustrated, angry, neutral), the message is then 'personalised' to some
considerable degree, so that identical replies are rarely generated.
- The 'format' of the reply is specified in a template (as are many other
parameters).
- In addition to generating a reply, InterAct can also flag up tags or
actions according to the content of the message. For example, it might
be desired to forward messages asking about a product to marketing, or to
accumulate statistics about the types of questions being asked.
Further Thoughts...
There is a test for when a computer is genuinely intelligent proposed by
the famous mathematician Alan Turing, called the Turing test. A computer
is deemed intelligent when, by conversing with it at arms length (through a
terminal or equivalently by e-mail) you cannot distinguish it from a human
operator replying with the same technology. This system will pass that
test and therefore may on the basis of this test be deemed the first genuinely
intelligent industrial computer system.
Toolkit
The InterAct toolkit is available for integration by third parties. Please contact us for more information.